Most companies focus their engagement and solicitation efforts on their largest, primarily institutional voters and their proxy advisors -- for very valid reasons. This group is highly likely to vote -- the question is how they will vote -- for or against the company's recommendation.
What may be overlooked are the retail investors that collectively may own a minority of company shares, but IF they vote, are highly likely to support management. How companies interact with this supportive group makes a huge difference in their voting participation rates.
In this white paper, learn why it is essential to cultivate the retail vote and the most effective strategies to do so, because retail votes may make the difference between success or failure of Say on Pay, board election and other important issues.